Women
entrepreneurs: how to overcome adversity
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Nancy
Archuleta
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Victoria
Chacón
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By
Tatiana Prophet
tprophet@atlantalatino.com
Atlanta, Sept. 21.- The CEO of a hi-tech, multi-million
dollar firm that contracts with the U.S. military, and the president
of Georgia's only bilingual daily newspaper, spoke to about 300
members of the U.S. Hispanic Chamber of Commerce at Friday's plenary
session of the 22nd annual convention in Atlanta.
Military
hi-tech contracts and bilingual journalism are probably two of
the most opposite fields anyone could name. But these two powerful
entrepreneurs have at least three things in common: they are both
Hispanic, they are both women, and both have gone through dark
times, only to become extraordinarily successful.
"There
comes a point in your life when you think, can I really go on?
Is it worth getting up in the morning?" said Nancy Archuleta,
chair and CEO of MEVATEC Corporation, a company that earned $70
million in revenue last year and expects to earn $108 million
in 2001. "We're going through that as a nation right now.
Seven thousand of our comrades have been wasted. But we're here."
At
this point, said Archuleta, it's important to look at your assets.
"We of Hispanic background, better than anybody, know that
loss is a part of life. We've got to deal with it."
"It's
a difficult time right now," said Victoria Chacón,
owner of La Visión de Georgia. "But still, if you
want to do something, you will do it." Chacón should
know. She emigrated from Peru, fleeing military and political
strife, and arrived in New Jersey with $15 in her pocket and no
knowledge of English. Chacón found her way to Georgia and
"fell in love" with the city of Atlanta. She began cleaning
rooms at a downtown hotel, and a decade later, is the founder
and owner of Georgia's only daily bilingual newspaper, which can
be found in any of the city's Kroger, Publix, Winn-Dixie and Cub
Foods supermarkets.
After
the recent terrorist attacks occurred, Chacón said she
gathered her staff, all of which come from seven different countries."We're
going to have a hard time here," Chacón told them.
"Who wants to stay with me, and who wants to go back to their
countries?" They said they would stick together. "We
need to stick together to be a success," she said.
Archuleta
said that you can sell whatever you're going to sell, but what
business is really about is relationships.
"It's
about how you deal with people, how you talk with them and work
with them."
Relationships have been the bedrock of both women's companies.
One audience member asked Archuleta how she was able to get a
government contract to build a kinetic energy digital simulator
for the U.S. military.
"I
surrounded myself with people who were smarter than I am, and
I stayed out of their way," she said. "Create an environment
where good people want to be around you." (www.atlantalatino.com)