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It's all about Networking
By José L. Castillo Atlanta, Sept. 22.- Public relations are fundamental to the business world. Forming public relations, which is creating and maintaining cordial relations between people, and maintaining friendly bonds based on certain accepted rules for all is fundamental in understanding and respecting the human personality. At the Business Expo of the XXII Annual Convention of the United States Hispanic Chamber of Commerce, the majority of representatives, business owners, entrepreneurs, micro entrepreneurs, vendors and even the general public agreed that these types of events are key to meeting people and exchanging opinions with the result being establishing a coordination of interests to benefit both parties. "Not only do you relate with the public that visits these types of events, but also with those that participate," said Kelly Alred, Area Manager of the U.S. Savings Bonds Program, Department of the Treasury. Greg Garrett, Regional Manager at State Farm, affirmed that the fair has had a positive effect for companies represented. "I met people that work in cultural diversity programs in various companies." For Garrett, the concentration of Hispanics in one place is advantageous for companies that want to attract them through various programs "so that they will know their products and will later utilize them." Despite the terrorist attacks on September 11, many companies made it to the fair. Among them, Eriberto Batiz, founder of JobCentro.com, an employment site on the Internet. Batiz
said that his firm's concept and the fair are 100 percent compatible.
"People come to find a job interview with participating companies
and But
not all agree. Elsa Seguron, of France, is assured that leaving
a resume for a future review does not have the same effect of
interviewing with people. "It is more productive to get to
know people, get to know the owners of the company or the manager.
It is very probable that they will take you into consideration
if they've been able to evaluate your professional aptitudes Others, like Liliana Padron, of Colombia, had uncertainty with respect to large companies since she never thought that they would be interested in the Hispanic market. "There are services that exist that I didn't know existed or were within our reach. It is important that the community knows that these types of services exist and are all around us." Nancee Marquez, Trade Promotion Specialist for the International Trade Division of the Georgia Department of Industry, Commerce and Tourism, noted that aside from having met with the public and with representatives of different businesses, "I've been able to see the faces of many people with whom I've only spoken with over the phone for years." All seems to indicate that events of this kind reflect a need for establishing mutual interests, like the President of GSB Architects, Inc., Maria Guerra-Stoll of Venezuela mentioned. "This is my first event and the result has been very positive, we have made contact with many representatives of large organizations that are interested in our work." Just
like Guerra-Stoll, hundreds benefited, made contacts, got to know
interesting people, closed contracts, sold or bought-the nature
of the business world in its maximum expression.(www.atlantalatino.com) |
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